Culture as catalyst: new tourism trends to be explored in the EU-funded SmartCulTour Final Conference in Brussels

 

Brussels, 09 May 2023 – Stakeholders of the cultural tourism sector in Europe are invited to join the Final Conference of the EU-funded project SmartCulTour on 24 May in Brussels. The event will bring together international experts to explore emerging tourism trends and identify priorities to redefine cultural tourism for sustainable destinations.

The conference will tackle the importance of harnessing the power of culture and local values to redefine the visitor experience. RURALTOUR will participate in the event as one of the partners within the SmartCulTour project’s consortium   within the session called “The future of rural cultural tourism and its potential to promote rural development”.

In this session we will explore the different types of rural tourism, its characteristics, its relationship with culture and local development, and discuss tourism trends and the future of rural forms of cultural tourism and its potential.

The lineup of confirmed speakers includes experts from the European Union, the United Nations Educational, Scientific and Cultural Organization (UNESCO), the International Council on Monuments and Sites (ICOMOS), universities, the business sector and representatives from SmartCulTour and other European projects currently working on cultural tourism.

Since SmartCulTour started in January 2020, the project has supported the development of European regions by providing them with a set of strategies to engage with stakeholders and co-create sustainable cultural tourism experiences.

The project has been deployed through six living labs across Europe (Belgium, Croatia, Finland, Italy, the Netherlands and Spain). The project’s tools and the different experiences of the SmartCulTour Living Labs with key target audiences will be shared during the closing conference of the project.

For more information, download the SmartCulTour Final Conference programme.

DATE: Wednesday 24 May 2023

TIME: 09:15 – 18:30 h

VENUE: Herman Teirlinckgebouw building (Havenlaan 88, 1000 – Brussels, Belgium)

REGISTRATION: Register on the SmartCulTour website to attend the event (smartcultour.eu)