The Croatian Association for Tourism and Rural Development "Members' Club Village" has been developing a strong institutional basis since its inception until today. This is the key to successful business. It multiplies results through horizontal and vertical action, adds value to international, national, regional and local cooperation by developing new methods and results and implementing best practices. He works with many different groups in Croatia and abroad. Over time, they have pushed the boundaries of their activities, focusing on encouraging, developing, improving and promoting rural areas, tourism, culture, sustainability, entrepreneurship and employment. Since 1997, the Association has worked on rural and regional development in Croatia, especially rural tourism.