LOMALAIDUN RY: RURAL TOURISM ASSOCIATION OF FINLAND • We focus on marketing sustainable and customer based rural tourism in Finland. • Our main purpose is to give and coordinate information and knowledge about rural tourism and product development. • We also promote rural tourism by distributing market information and by developing quality tools for sales, marketing and tourism products in close co-operation with our members as Finnish Association of Rural Tourism Entrepreneurs, other stakeholders, organizations and companies developing and marketing rural tourism in Finland. • By developing rural tourism in Finland we work for a vivid Finnish countryside and its cultural heritage.